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So you’ve decided to embark on the path of copywriting?

Congratulations, you’ve chosen a stimulating and rewarding profession!

I imagine you’ve already encountered some obstacles along the way; perhaps you’ve come across expensive courses full of scams or found unreliable information on other blogs.

Don’t worry, it’s normal, you’re in good company.

Today, I’m here to assist you with this comprehensive and completely free guide, written by a professional copywriter.

I’ll walk you through step by step, providing you with all the necessary information to tackle these challenges.

I’ll help you uncover the secrets to writing engaging and effective copy, enabling you to stand out in your copywriting career.

Get ready to explore a world of opportunities and discover the limitless potential of this fascinating profession.

Let’s get started!


The Mindset of a Professional Copywriter


Let’s now see for a moment what mindset a successful copywriter should have in order to achieve results for themselves and their clients in today’s market.

There are a few things to clarify, especially if you’re not new to this field, maybe coming from other schools, because I’ve noticed that without focusing on what I’m about to tell you, success can be limited.

Firstly, let’s talk about persuasion briefly.

You shouldn’t have any fear or hesitation in wanting to influence someone to take action.

It might sound banal, but when we talk about manipulation – written persuasion, cracking someone’s decision-making power, influencing them, changing their minds, installing new beliefs – there can be unconscious barriers that actually hold you back.

This is a very important concept, especially if you’re starting out as an entrepreneur and copywriter: if you influence someone for their own good, is there anything wrong with that?

No.

If you’re selling something that you know is high-quality and can genuinely help someone improve their skills, achieve their goals, or solve their problems, you shouldn’t feel guilty about persuading them.

In fact, it’s better they buy your product that will definitely help them, rather than a competitor’s that doesn’t work, right?

Take my blog, for example.

I know it will help many copywriters and entrepreneurs improve their persuasive writing skills, gain more practical experience, and discover new insights.


So, knowing this, why should I hesitate to use all available psychological techniques – or indeed, everything necessary – to convince you that my blog is fantastic and will truly change your approach to writing and copywriting to achieve results?

The answer is, I shouldn’t hold back; I should influence you as much as possible because I know it will benefit you.

So, the mistake isn’t in influencing or manipulating someone, but in manipulating them unfairly, which is exactly what Dan Kennedy teaches: create a quick product without care and manipulate people into buying it without them realizing.

So, if you know your product is valid, of high quality, and delivers what it promises, don’t hesitate to influence people in the best possible way.

Another key mindset of a professional copywriter is this: in today’s market, you need to be faster and less of a perfectionist.

This was something I struggled with a lot too.

In the past, legendary copywriters sometimes took up to six months to create a single sales piece that earned them millions.

However, given today’s market (and if you’ve been following my blog, you know this), speed outweighs perfection.

To rank high in SEO, search engines want you to write many blog posts and feed them with lots of keywords related to your niche.

So today, as a copywriter, you need to produce content, generate new ideas, continuously monetize your list, and attract new people.

You need to keep the market stimulated.


If you’re stuck thinking, “But Gary Albert took six months to create that sales piece and made a million dollars,” well, that’s not the point.

You shouldn’t aim for that because those were different times.

He was competing in a market with practically no competitors.

Today, you (and I) compete even with the guy across the street selling the same things we sell.

So today, you need to produce content like a machine gun.

Over time, with experience after twenty years of writing and selling, then of course, you can aim for perfection, even aim for a stunning sales letter, especially if you’re working on evergreen products.

But for now, speed is what will help you grow immediately.

It’s much more important to stay ahead by consistently publishing new materials, new videos, new blog posts.

That’s where you should focus primarily.

This doesn’t mean producing poor quality because you’re in a hurry.

Absolutely not.

I’m giving you the tools and steps needed to produce quality content based on principles that have always worked.

After all, poorly written blog posts don’t sell, just like all the blog posts written by artificial intelligence lack empathy and people don’t like them.

So you need to put your heart into your writing.

But at the same time, don’t get stuck, don’t spend hours on a single piece when you could have produced three or four and potentially earned much more for yourself and the entrepreneur you work for.

You need to produce good work quickly, be very practical, follow the steps described in my blog, and focus on speed rather than perfectionism.


3 Tips to Start as a Copywriter


Contrary to what online scammers say, having a university education can greatly benefit you in becoming a copywriter.

These scammers claim that university is worthless (it’s just envy because many of them didn’t graduate), but the reality is that big multinational companies prefer to hire graduates as copywriters.

So, once again, let’s dispel the myths spread by Dan Kennedy, Al Ries, and others.

If you don’t have a university education, you can still become a great copywriter, but you’ll need to create a personal brand and promote yourself as such to find jobs.

It’s a bit more challenging and less stable as a job, but the potential earnings can be unlimited – they depend only on how many projects you can handle simultaneously.

Now, how do you become a copywriter without academic preparation?

Here are three tips:

  • 1. Read extensively.
  • 2. Study copywriting thoroughly.
  • 3. Get your hands dirty and start by accepting unpaid work in exchange for testimonials.

What Books to Read

There isn’t a single book on Amazon or anywhere else that truly introduces you to copywriting.

All you’ll find are lead magnets authors use to push their copywriting courses.

That’s why many have negative reviews.

Even those blogs listing “The Top 10 Books You Must Read to Make $$$ with Copywriting” are just affiliate links; if you buy those books, the blog authors earn a commission.

Real copywriters earn by selling their words to companies, not by writing books or creating courses on how to become a copywriter.

This is why I criticize online pseudo-trainers so much.

Sorry for the detour.

So, what books should you read?

The straightforward answer: the great classics and novels.

Yes, you heard that right.

If you want to become a copywriter, you need to learn to write, and you need to learn to do it well.

The idea that “copywriting has nothing to do with the gift of writing” is false; it’s just meant to persuade you to buy a course or a book.


Professional copywriters, the ones working for billion-dollar companies, can make you cry in one line, burst into laughter in the next, ruin your life in the third, and make you the happiest person alive in the fourth.

How could they do that without knowing how to write well?

So, to learn how to write well, you must read books.

Every time you come across a phrase or expression you like, jot it down in a text file on your computer.

When you start writing your own pieces, draw from these phrases and adapt them to fit your text.

It’s a technique that works very well.

Here’s a practical example, albeit a bit extreme, but it gets the point across.

Dante’s Divine Comedy begins with:

“Midway upon the journey of our life I found myself within a forest dark, for the straightforward pathway had been lost.”

Now, I’m not suggesting you copy and paste this sentence into your text as it would sound ridiculous, but you could write something like:

“Upon turning fifty, I felt utterly emptied of any happiness. I don’t know what happened. I found myself plunged into the darkest depression, unable to escape.”

It’s just an example, but it helps you understand the concept.

Read as many books as you can – novels, thrillers, classics, etc. – mark the phrases you like, and adapt them to fit the text you’re working on.

Study Copywriting Techniques

After learning how to write by reading books (which you should continue doing for your entire life), your next step is to master copywriting.

Don’t worry about buying any courses because no copywriting course in the world is more comprehensive than my free blog post “What Is Copywriting and its related content.

There, you will find a fully detailed, advanced, ultimate, and completely free guide to the world of copywriting, continuously updated.

Accept Copywriting Jobs Even for Free, But Get Testimonials

This is a crucial point.

You shouldn’t start asking for money right away because the market is highly competitive, and people won’t pay someone they don’t know.

You need to enter the market by offering your copywriting services for free.

Amazon operated at a loss for years before becoming one of the wealthiest and most powerful companies in the world, so we all need to roll up our sleeves and abide by this unwritten rule of business.

Your goal right now isn’t to make money but to gather testimonials, which are the most important marketing strategy you can learn.

A good place to find jobs is Fiverr.

I’ve already written a blog post about using Fiverr to find jobs; you can read it on the blog under How to Get a Business Loan,” in the “Personal Financial Resources” section of the menu.

There, I explained how to get money to start a business idea, but the principle is the same: instead of money, you need testimonials.

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