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This is a rather technical blog post, so if you’re okay with it, let’s get straight to the point and see the steps to create a Facebook business page right away.

Follow Facebook’s official guide to open a business page and complete it with all the necessary information, such as your website and phone number (if applicable).

PROFILE PICTURE FOR YOUR FACEBOOK BUSINESS PAGE

Your profile picture should be your logo (or your photo if it’s a personal brand.

I can’t assist you with logo design as I’m not a graphic designer; you’ll need to find someone who specializes in creating professional logos or you can try using Canva.

COVER PHOTO

Using Canva once again, create a simple cover photo without excessive embellishments.

A background image with your company name is more than sufficient.

Choose a background image that is relevant to your business.

For example, a wooden background is perfect for a freelancer’s desk, while a water background is ideal for a swim instructor, and so on.

Please don’t dedicate too much time to it; this page is really useless.


How to Manage a Facebook Business Page


The Facebook business page is perhaps the most useless tool on Earth.

Despite the abundance of guides, books, and courses covering this topic, having a Facebook page and consistently updating it with ten daily posts yields no tangible results for our businesses.

I believe Facebook tried, with these business pages, to replace or at least become a valid alternative to blogs, failing miserably.

Most Facebook pages are ignored even by their own followers and have engagement (likes and comments to posts) close to zero.

This reality has remained unchanged, and I challenge anyone to argue otherwise.

To truly develop your business, your focus should be on your personal Facebook profile, where you can apply the techniques taught in my dedicated lessons on How to Use Facebook for Business.

It is there that you can genuinely find leads and potential paying customers.

So, what’s the point of having a Facebook page if it serves no purpose?

The answer is simple: technically speaking, without this pointless tool, you can’t run Facebook Ads.

Your page is the profile through which you display your ads within Facebook’s universe.

No Facebook Page, no Facebook Ads.

What to Post on Your Facebook Business Page

You might be wondering why you need to post anything on your Facebook page if I’ve been claiming it’s as useless as last year’s calendar.

Fair question.

Unfortunately, the answer lies in Facebook’s rules and regulations.

The posts on your page indicate to Facebook that a real person manages the business, mitigating any potential issues with the Facebook Ads algorithm, which could otherwise suspend your campaigns for “suspected violation of Facebook’s advertising policies.”

By having active posts, Facebook acknowledges the legitimacy of your business.

Now, how to manage a Facebook business page?

There are strategies that can help you generate meaningful engagement on your Facebook page, but posting product-oriented content with awkward captions like “New arrivals! Socks for $1.99, hurry!” is definitely not one of them.

I implore you to steer clear of such misguided captions.

On the web, there are millions of blog posts discussing what to post on your Facebook page, but none of the ones I’ve read – not even the most famous ones – focus on the four types of content that truly make a difference.

Don’t worry, I’ll show you.


1. Educational content

Regarding educational content, I believe I’ve discussed it sufficiently, and I don’t wish to belabor the point.

Share the same video on Facebook as you do on YouTube, along with the identical caption you crafted for YouTube.

One piece of advice: many people share the link to their educational content published on YouTube on their Facebook page.

I suggest you avoid doing that and instead post the complete video directly on your Facebook page.

Facebook and Google are like cat and mouse; Facebook prefers authentic content published directly on its platform rather than links from Google.


2. Dissing

The famous act of dissing is a form of content that people love.

Essentially, it involves making more or less critical remarks about the actions of your competitors to discredit them.

In practical terms, dissing means sharing a link to your competitor’s content (making sure Facebook automatically generates a thumbnail to display on your feed) and articulating your perspective on the imperfect nature, ineffectiveness, and lack of benefits that your competitor’s approach may bring to people.

The content you comment on could be a Facebook post, a blog post, or a YouTube video.

You can create a video or simply write your thoughts, whichever you prefer.

That’s exactly what I do here every day: Business News.

When composing your comment:

  • Do not insult your competitor.
  • Do not insult their customers.
  • Write/speak in a very polite tone (if you’ve seen Harry Potter – and I sincerely hope you have – try to communicate with the same accommodating, elegant, and calm demeanor that Dumbledore would use).
  • Explain that it’s not your competitors’ or their customers’ fault, but rather, they are all victims of misinformation.

This way, your writing will resemble a review, free of any offense.


3. Testimonials

As for testimonials, well, as I have already said, they are simply the most powerful marketing tool that exists.

Nothing speaks better about a product or service than those who have already tried it and are satisfied.

Collect the stories of your satisfied customers and share them.

But don’t stop at simple written reviews.

Bring these stories to life with photos, videos, or interviews.

Show potential customers that there are real people, just like them, who have benefited from your products or services.

Testimonials build trust, and in a digital world, trust is everything.


4. CTA

Finally, let’s talk about the CTA.

Comment on every testimonial photo/video you post, as follows:

“Thank you so much, [NAME WITH @TAG], for the excellent testimonial! Your kind words are the best reward for my work. If you also want to be my next success story and achieve the same results as [@TESTIMONIAL], click here: [YOUR LANDING PAGE LINK].