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Additions to the Blog Post Structure

How do you create video content?

And what should you talk about?

The strategy is very, very simple: you have to act or read in front of the camera the same structure as the blog post I showed you here: How to Write a Blog Post“.

The point is this: it’s not true that you have to create content for the blog, content for the video, another for social media, and so on… doing this would make your workday 35 hours long.

Just write a blog post and then adapt it to the different platforms.

It couldn’t be easier or faster.

Talking about video, compared to the structure of the blog post, there are some minor modifications and additions you’ll need to make.

These are insignificant details but are essential for increasing credibility and the likelihood of generating sales at the end of each video content.

Now I will show you in detail what these small techniques are.

Initial Hook

The initial hook replaces the “Introduction to the Problem” segment that you saw in the structure of the blog post.

If you were to start the video by asking the viewer the questions you write in your blog post, such as “Have you ever wondered why [PROBLEM/KEYWORD] occurs? In today’s video, I will provide you with a definitive solution and demonstrate how […]”, you would come across as a telemarketing presenter, with all the credibility and authority issues that it entails.

“Want to make more money? Here’s my method!”

It doesn’t work, as you can easily understand on your own.

We need to maintain professionalism, leaving the initial questions only for the blog post, where they work effectively.

So, start the video with a concise 10-second introduction, where you explain the following:

  • Who you are
  • Your niche of work
  • Who your target audience is

Craft a brief sentence encompassing all three elements and recite it at the beginning of each video.

This introduction acts as a “hook,” immediately capturing the attention of potential clients and discouraging those who stumbled upon your video seeking free entertainment.

Above all, it prevents you from appearing like a TV salesperson.

With this type of introduction, you’ll make it evident that you’re not a mere YouTuber but an entrepreneur who created the video to sell something.

So your script could be:

“Hello everyone, I’m [FIRST NAME LAST NAME], a [YOUR PROFESSIONAL QUALIFICATION] catering to [YOUR TARGET CLIENTS]. In today’s video, we’ll discuss […].”

For example:

“Hello everyone, I’m John Doe, a mechanic specializing in luxury car. Today’s video will focus on the Lamborghini, specifically […].”

Use the same hook for every video you create.

Avoid adding any unnecessary information beyond what I’ve provided.

For instance, refrain from making false claims like “I’m the highest-paid consultant in the world.”

I’ve seen students make this mistake, which resulted in them losing numerous potential clients.

Professionalism and credibility are crucial, so steer clear of false claims.

Keep your presentation within 10 seconds; otherwise, you risk losing the audience’s interest.

Call to Action (CTA)

Follow the entire structure of the blog post until the closure, where you’ll need to make some changes to tailor it to the video.

The blog post should conclude with an invitation to download your lead magnet, leading to subscribing to your mailing list, as the goal of the blog post is to acquire leads.

Instead, the objective of the video is to drive sales.

However, we cannot explicitly offer our customers the purchase of our product.

For all marketing professionals, creating a video without a call to action is considered a serious offense and, in some cases, could lead to arrest and detention by the FBI in Quantico.

It is a common belief that one should always promote their product or service at the end of every video.

I disagree with this approach.

I hope this statement doesn’t cause me any trouble with the FBI.

To be honest, I find it bothersome to watch a video where the entrepreneur constantly tries to sell something.

There are many videos on YouTube where the entrepreneur briefly mentions interesting topics but then immediately says, “If you want to learn more, buy my product,” and so on throughout the video.

Unfortunately, most educational videos are structured this way: a few sentences and then a call to action.

I’m not saying that including a call to action in every video is wrong; however, hearing the constant refrain of “Buy my product” can be tiresome, and boredom can be detrimental to marketing efforts.

Listening to someone explain the solution to my problem but asking me to buy the product every two sentences makes me think they don’t genuinely want to help me but are solely interested in making money.

So, conclude the video in a neutral manner, saying something like “Thank you for watching this video until the end, and see you in the next one!”

You can say something like “Subscribe to the channel,” but never refer to your product or service, so never conclude with “To learn more, buy my product.”

It’s very annoying.

There’s a much less invasive and more effective method to encourage people to buy while watching your video, which is much smarter than asking every minute.


A great compromise to promote sales without being tedious is to use an implied call to action.

This means that instead of incessantly pushing for a sale, you can strategically insert subtle suggestions throughout your video.

For example, you can mention that:

  • “As an experienced entrepreneur who has successfully sold [PRODUCTS/SERVICES/CONSULTING SESSIONS] to numerous people, I can assure you that I know what I’m talking about. Unfortunately, I can’t delve into all the details here for free, as people pay for my expertise. However, with this information, you can still achieve [SOME POSITIVE RESULTS].”
  • “One of our satisfied clients recently expressed gratitude for the impact our [PRODUCTS/SERVICES/CONSULTING SESSIONS] had on their life, helping them [ACHIEVE A POSITIVE OUTCOME].”

The aim of these statements is to showcase your expertise as a successful entrepreneur and highlight the value of your products, services, or consulting sessions without being overly pushy.

Recommended Video Content Length

The length of videos is directly proportional to the length of the blog post.

Given that I recommend writing blog posts no longer than 4,000 characters, including spaces, it follows that videos should not exceed 15 minutes in length.

The long and futile debate between long-form and short-form content has never truly occurred, as short-form content is more effectively consumed by the audience.

Furthermore, it tends to generate higher conversion rates.

This fact is corroborated by YouTube itself, which, recognizing the significance of getting to the point and being concise, has introduced “YouTube Shorts,” short videos that have become wildly popular.

Once upon a time, there were amateur marketers who propagated a fallacy: longer content leads to better conversion rates.

However, these same individuals now produce videos that are limited to a maximum of 10 minutes.

The reason is simple – people find it challenging to maintain their focus for extended periods.

For instance, take a look at Dan Lok’s YouTube channel: you’ll only find videos with durations of less than 15 minutes, and rarely one that exceeds 20 minutes.

Therefore, my suggestion remains to keep your educational videos within a duration of 15 minutes.

Filming Methods

Making impactful video content requires a well-thought-out strategy that goes beyond simply showing slides with a voiceover: you need to put yourself on camera.

The key to building a strong and trustworthy relationship with your customers lies in transparency and authenticity.

Appearing on video isn’t just a stylistic choice; it’s a strategic decision that can deeply influence how your brand is perceived.

Some might think it’s enough to open a YouTube channel and speak over slides without showing their face, but this strategy often proves ineffective.

When I had my real estate agency, I started gaining traction when I began appearing on camera myself, discussing all the topics of the real estate industry, rather than just talking over photos of houses.

The lack of direct eye contact with the entrepreneur speaking can convey a negative message, as if there’s something to hide or a lack of confidence in the business.

The ability to “put yourself out there” not only demonstrates your strong belief in your business but also shows that you’re willing to establish a direct connection with your audience.

If you’re proud of what you’ve built and run a legitimate business, you shouldn’t have any trouble presenting yourself on video.

From a marketing strategy perspective, it’s widely recognized that the entrepreneur’s visual presence in conveying their message has a significantly positive impact.

However, I understand that not everyone feels comfortable in front of the camera.

If this is the case for you, know that you’re not alone.

To help you overcome this barrier, I’ve written a specific blog post that provides tips and strategies for gaining confidence in front of the camera: What Is Video Marketing.”

If you find this blog post useful, please share it on your social profiles!

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