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SEO Techniques: On-Page and Off-Page


In the world of SEO, there are two main types of activities: off-page and on-page.

Off-page activities are the most important, but unfortunately, they’re not directly under our control.

They involve things like the authority of our blog, backlinks, and other techniques that we can’t directly influence.

On-page activities, on the other hand, are the ones we have direct control over.

While they’re not as crucial as off-page techniques, they’re fundamental for telling Google what our blog is about.

In this blog post, I want to focus on on-page techniques – the ones I can show you directly and that you can easily implement on your blog.

I’ll guide you through my process step by step, with illustrations, so you can fully understand what I do to optimize my blog posts.

By following my advice, you too can improve the visibility and quality of your content.

To learn more, read the blog post titled Off Page SEO Techniques and On Page SEO Techniques.”


Choose the Right Keyword


The blog post I’ll show you is titled What Is a Market Analysis.”

Naturally, I focused on the keyword “market analysis.”

Keyword Selection in the Yoast Plugin

Through an analysis tool like Ahrefs, I found out that this term is searched around 43,000 times per month worldwide.

Keyword analysis of market analysis on Ahrefs

This piece of information highlights the importance and relevance of this topic in today’s global market context.

The increasing frequency of searches indicates a widespread interest from companies, entrepreneurs, and professionals who aim to better understand the economic and commercial landscape they operate in.

Writing a blog post about this topic, especially for a business-oriented blog like mine, is indeed a great idea.


Title of the Content

Choosing the title of the blog post

Choosing a title is crucial.

It’s not just about adding the keyword; there’s more to consider for search engine optimization (SEO).

If you’ve followed my advice and checked the keyword on Ahrefs, after searching, look at the most asked questions on Google related to that keyword.

Then, use the most searched question as your blog post title.

Getting visibility for your blog with just one keyword is tough, but considering the whole question opens up more opportunities.

Analyzing keyword-related questions

Although “What Is a Market Analysis” might have seemed like the obvious choice, I went for the third one, “How to Do a Market Analysis,” as it allowed me to focus on a more technical approach in my blog post.

Even though it ranks third in searches, it still has a significant volume of 1,100 searches worldwide each month, which is quite substantial.


Content Description

Description of the blog post

The chosen description for this blog post is under 130 characters, it includes the keyword, and definitely draws in readers to dive into the entire blog post, which is the sole purpose of the description.

Paragraphs and H2/H3 Tags

Example of a blog post structure

The structure of this post follows the same pattern that I showed you in the “On-Page SEO Techniques” blog post.

It consists of a main title (h1) that acts as the anchor, capturing attention right from the start.

Then, it’s embellished with three supporting subtitles (h2), each serving to delve deeper into the topic at hand.

Finally, it culminates in a compelling call-to-action (CTA), prompting readers to take action or explore further.

This layout ensures clarity and coherence, guiding readers smoothly through the content and leaving them eager for more.


URL and Site Hierarchy

Slug of the blog post

The website slug is simply the full title with words separated by dashes, as it must include the keyword.

Hierarchy of a blog post

This is the hierarchy, crucial for SEO on Google.

Your blog readers should always be able to navigate back to the homepage and the various categories your blog post belongs to.

In my case, we start from the Home and move to the Business macrocategory.

From there, we head to the “Business Principles” category and can access the specific blog post.


Image Optimization Using the “Alt” Attribute

Image alt attribute

The “alt” attribute is crucial for helping Google understand what the image is all about.

Soon, a technology will be ready to read image pixels, allowing Google to decipher images on its own.

But for now, we still need to communicate it.

The “alt” attribute should precisely convey what the picture in our blog post depicts.

In my case, the alt attribute is “Google ranking showing the top online marketers in the world.”


Keyword Density

Keyword density

The final aspect of the blog post to consider is keyword density.

Unfortunately, there’s no exact formula to calculate it.

We have to rely entirely on the Yoast plugin for WordPress and let it do the math for us.

In my case, I’ve been fortunate because it seems that mentioning the keyword 11 times isn’t too few or too many.

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