Home ยป Blog ยป MARKETING ยป Video Marketing ยป What Are Lifestyle Videos

On YouTube, all the world’s statistics concur in affirming that entertainment videos are the most followed by people of any social class, education level, income, and job position.

This means that a construction worker watches entertainment videos just as much as a top executive or CEO of a multimillion-dollar company.

Entertainment channels on YouTube have 10 times the subscribers of educational channels, and the earnings derived from YouTube Ads are nearly double for those who create entertainment content compared to those, like us, who create educational videos to teach something.

In the top 100 bestselling books on Amazon, about 99% are fiction, while only 1% belong to technical or business books.

If we delve even further into specifics, we discover that within the “Entertainment” video category, the most popular videos are those where individuals talk about or showcase their personal lives.

This is because people tend to be curious about the lives of others.

This is true worldwide, although it may be somewhat less prevalent in the East due to the higher values placed on privacy by Asian and Oriental cultures.

However, in the West, there is an insatiable desire to observe the lives of others, as evidenced by the popularity of reality shows.

This phenomenon also extends to the business world.

On YouTube channels of sports teams, the most-watched videos are usually related to the team’s training sessions.

Viewers enjoy seeing athletes preparing, engaging in genuine jokes with teammates, and being themselves, free from the formalities of staged interviews.

Similarly, in the channels of large companies, behind-the-scenes videos garner the most attention.

Audiences are eager to witness the product development process, get to know employees, and catch glimpses of real-life moments.

For those of you who are open to it, there are significant advantages to be gained in terms of trust and reputation by showcasing videos of your everyday life, rather than solely focusing on work-related content.

This approach allows people to relate to you on a more personal level.

However, it’s essential to strike the right balance.

I’m not suggesting that you post casual videos of yourself simply playing with your dog or diving into your pool.

Instead, aim to create more relaxed and engaging content that goes beyond educational videos.

Therefore, consider creating specific videos (no more than one or two per month) in which you address the following topics:

  • Exclusive “behind-the-scenes” footage of your company, showcasing employees and the product creation process.
  • Sharing your projects and future aspirations, always relating them to your work, while comfortably seated on a couch or in an appealing setting.
  • Discussing the improvements or changes you intend to implement in your business.
  • Offering glimpses into your daily work life and personal routines (including activities like meditation, gym workouts, dietary habits, and work strategies).
  • Describing how you set and achieve your daily, weekly, monthly, and yearly goals, providing valuable insights.
  • Unboxing videos, a popular genre on YouTube, where you unpack and explore various items related to your business, be it an electronic gadget, a toy, a gift, or anything else of interest.
  • Taking your audience on a “Room Tour” to showcase how you’ve designed and organized your office or related spaces, emphasizing how these setups enhance your productivity.

Embracing the power of storytelling marketing, recounting personal experiences and lessons learned.

While maintaining professionalism is vital, it’s equally crucial to let your authentic self shine through.

Don’t be afraid to share what you’re passionate about.

By doing so, you’ll create a deeper connection with your viewers, building trust and fostering a genuine relationship.

Feel free to include anecdotes from your personal life, such as favorite foods, recent restaurant experiences, places you’ve traveled to, and daily habits.

Remember, your audience is eager to get to know the person behind the business, so don’t hesitate to share your genuine self.