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The Myth of Countless Marketing Strategies

Before diving into the specifics and exploring all things marketing-related, I believe it’s important to have a comprehensive overview of what we’re going to do.

Specifically, I’d like to bring some order to the resigned chaos reigning in the marketing world.

I don’t presume that a silly blog post can solve the situation, but I’m glad to lend a hand, at least to you, the reader.

What am I talking about?

Despite the proliferation of shady business courses promising to unveil the world’s number one marketing strategy (each course sells its own strategy, so there should be thousands of world’s number one marketing strategies), the truth is there’s only one strategy.

Honestly, I’m always surprised by the lack of action from various financial authorities in checking the claims made by so-called business gurus and ensuring they pay taxes proportionate to the millions of dollars they claim to earn on their YouTube channels.

I always talk about them because besides telling a bunch of lies about their earnings, they also spread totally misleading information for those who want to do business seriously, as their techniques aim only to sell more courses rather than helping people improve their business and marketing skills.

Regarding the topic of this blog post, as I mentioned before, I can assure you that there is ONLY ONE marketing strategy, and it’s the same one that has existed since the Middle Ages and can be adapted to any activity in any market context.

I know, in the Middle Ages, Facebook didn’t exist, while today it’s an important marketing pillar, but I wasn’t referring to the tools.

The technologies and tools we use to implement this strategy change and will always change: today we have artificial intelligence that can help us in content marketing, and who knows what innovations we will rely on tomorrow.

But the marketing system that has made companies like Amazon, Microsoft, and Apple rich and powerful remains the same.

Marketing is simply a set of techniques that work together to sell a product or service to a market segment willing to buy it.

That’s it, there’s not much else to know.

What you need to understand is that all the various branches of marketing that the so-called gurus and industry experts have convinced you to buy in separate courses (content, social media, blogs, YouTube…) actually need to be implemented synergistically and simultaneously to make our marketing strategy truly effective.

In simpler terms, it means there’s no “Today I’ll write blog posts and then, if they go well, I’ll make videos.”


You write blog posts AND simultaneously publish videos on YouTube.

You have to see marketing as a big engine where the gears represent various media.

If even one gear doesn’t work or is completely missing, the entire engine won’t start.

That’s exactly what happens in marketing.

False business gurus sell you separate courses simply because they earn more by selling you more items than selling you a complete course.

But it doesn’t matter, today I’ll give you a hand by offering you a step-by-step marketing strategy.

This blog post will be continuously updated to incorporate new media into this strategy whenever something of proven effectiveness emerges.

Understanding Marketing

Before diving into the specifics of the marketing strategy, it’s good practice to read an introduction to marketing and all its important aspects, especially for those who are not familiar with the subject.

I’ve written a comprehensive introductory guide to marketing that you can find here: What Is Marketing.”

Step 1: Marketing Tools

Running a successful business requires using essential tools to spread our marketing message.

You can’t do marketing with just an Excel sheet or by manually sending hundreds of emails every day anymore.

You need professional tools.

According to the blog post What Amazon Can Teach You About Email Marketing: 4 Key Lessons by HubSpot, Amazon sends automatic emails to confirm purchases, ask for product reviews, and suggest items based on customers’ purchase and browsing history.

Let’s do some quick math: Considering its sales volume and the fact that every buyer receives at least one email asking for a product review (along with other types of emails, of course), Amazon sends hundreds and hundreds of emails per second.

These aren’t official numbers, just personal opinions.

But I don’t think I’m far off.

Do you think this many emails could be sent manually?

Obviously not…

Every millionaire company automates as many marketing tasks as possible, so you should too.

Certainly, these tools come with costs.

If you aspire to be an entrepreneur, you’ll need to embrace the concept that investments will be a regular part of your daily life.

It’s interesting to note that while some individuals happily spend tens of thousands of dollars on a car, they hesitate to invest $200 in a marketing tool that could significantly improve their business.

If you want your marketing to yield great economic results, you need these tools.

Therefore, you must start allocating resources to acquire the necessary tools to enhance your marketing efforts and, consequently, your entire business.

You can’t embark on this journey without first equipping yourself with these tools because, without a marketing funnel, a landing page, and a lead magnet to give away for free, marketing becomes almost impossible.

I didn’t make the rules.

For more insight, read the blog post What Are Marketing Tools.”

Be sure to read the entire blog post I just provided, as it thoroughly explains why marketing often begins by offering a free lead magnet to potential customers in exchange for their email address.

Even though many take it for granted, there’s actually a very important strategy behind it.

Step 2: Differentiating Idea

One of the initial challenges every entrepreneur faces is figuring out how to stand out from the competition.

This uniqueness, known as a “differentiating idea,” is crucial for grabbing customers’ attention and convincing them to choose your product or service over what the competition offers.

Before delving into marketing strategy, it’s essential to grasp the basics behind this differentiating idea.

Simply stating that your product is better than others on the market won’t be enough.

If you’re a newcomer, considering the thousands of scams consumers encounter daily, they’ll be skeptical and stick with your more established competitors, even if they’re inferior to you.

People, in general, are resistant to change.

They need a compelling reason to break their habits and choose you as their provider.

Therefore, it’s essential to create a differentiating idea that aligns with the desires and needs of your potential customers.

Dan Kennedy has been explaining for a lifetime that an entrepreneur should focus on understanding what their competitors are doing to code a differentiating idea.

In practice, according to Dan Kennedy, an entrepreneur’s job is to observe their competitors’ actions every day.

But by doing that, you always stay one step behind them.

I brought up this misguided teaching because I’m sure someone might have come across it and perhaps thinks it’s true.

Unfortunately, Dan Kennedy is just an old grump who makes (claims) money by teaching others how to get rich with manipulative sales techniques, and he doesn’t really understand how serious marketing works, the kind that real businesses need.

He only knows some idiotic and now completely unbelievable claims to sell courses with utterly useless content.

When we seek information, we should get it from sources that have the data to speak from.

In this regard, there’s a video by Jeff Bezos (“Jeff Bezos Advice For young Entrepreneurs“) that completely discredits Dan Kennedy’s teaching (Jeff Bezos doesn’t even know who Dan Kennedy is, I want to emphasize that).

Jeff Bezos explains that your marketing should focus on the customer, making them the center of your world.

This means you can find the differentiating idea by listening to your customers, not your competitors.

Read the blog post What Is USP – Unique Selling Proposition for a step-by-step process that helps you understand how to stand out from the competition by giving customers what they really want based on data that customers have already provided you.

Step 3: Spreading Your Marketing Message – Free Methods and Email Marketing

With Step 3, the actual marketing phase begins, which means spreading your unique idea through as many channels as possible.

To effectively spread your message and gain approval from the audience, especially your target market, you need to offer invaluable value within blog posts, videos, and social media posts.

These are all free methods but have a huge impact.

By invaluable value, I mean your content should allow potential customers to apply the free advice you provide and gain an advantage, even if they haven’t paid anything to receive this advice.

This creates interest and curiosity around your product, but most importantly, around you, building your reputation and authority.

Before diving into how to spread this free content, there’s an important distinction to make.

Many online charlatans suggest promoting your content through paid advertising, typically via Facebook Ads and Google Ads, which are popular advertising tools.

However, relying on this type of advertising at the beginning of your entrepreneurial journey can be a serious strategic and economic mistake.

The most effective and correct marketing strategy is to start spreading your unique message through free methods.

For a deeper understanding of this crucial point, I encourage you to read these free blog posts where I thoroughly discuss these topics:

Step 4: Spreading Your Marketing Message – Advertising

Have you already built a strong foundation of leads through the free marketing activities I just showed you?

Do you have at least 100 leads subscribed to your mailing list and generated at least one, or better, two sales?

Before investing a single cent in advertising, it’s crucial that you meet these two requirements, because if your business isn’t working for free, there might be something wrong with the marketing strategy you’ve created.

If that’s the case, don’t panic: go back over the instructions I provided in the previous paragraph and make sure everything is set up correctly.

A lack of leads could indicate a problem in your marketing strategy or the infrastructure you’ve built.

If you start paid marketing campaigns while your business isn’t even working for free, you’ll waste a tremendous amount of money.

However, if you’ve managed to get at least 100 leads and generated at least one sale, then you’re ready to launch your first paid advertising campaigns, following the best practices and suggestions provided in the blog posts dedicated to the topic: What Is Advertising“.

Step 4.1: Spreading Your Marketing Message – Local Businesses

If you own a physical business located on the street, whether it’s an office, a shop, or a mall, know that you have incredible potential to increase your visibility and reach a local audience in ways that go beyond the online world.

While the two digital promotional methods I showed you are crucial and you’ll also need to implement them, don’t underestimate the effectiveness of offline strategies that can set you apart from the competition and win over the local market.

I’ve written a dedicated blog post with all the tips and offline techniques to spread your message and acquire leads: What Is Local Marketing“.

Step 5: Email Marketing

The final step in an effective marketing strategy involves email marketing.

What is email marketing?

I think most of us know what it is: it’s the tool we use to turn our contacts into loyal customers, ready to support our brand and make regular purchases.

To learn all about email marketing and how to set up your emails, check out the free blog post: What Is Email Marketing“.

If you find this blog post useful, please share it on your social profiles!

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