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The term “mindset” has become increasingly common in everyday language, particularly in the context of personal and professional development.

But what does it really mean?

What is its significance, and how can we cultivate a positive mindset?

Mindset refers to how people interpret and approach reality.

And I’m not just talking about business here; we’ll get to that shortly.

It’s a much broader discussion.

It encompasses a set of beliefs, values, and attitudes that shape how we see ourselves, others, and the world around us.

Some folks wake up with a sunny disposition, while others feel like they’d rather be hit by a train.

Some thrive in social settings, while others would rather be left alone.

What we think, our mindset, influences how we tackle and respond to life’s challenges.


Fixed Mindset and Growth Mindset


Carol Dweck, a psychologist from Stanford University – also famous for being the birthplace of Google – has significantly contributed to our understanding of mindset through her research.

She has identified two main types of mindset: the fixed mindset and the growth mindset.

The fixed mindset occurs when we believe that our abilities, skills, and personal traits are fixed and unchangeable.

Individuals with a fixed mindset tend to avoid challenges, fear failure, and interpret feedback as a judgment of their identity.

This belief is held by approximately 99% of people, as I’ll explain shortly.

On the other hand, the remaining 1% believes that their abilities and skills can be developed through effort, practice, and continuous learning: the growth mindset.

People with a growth mindset tackle challenges with determination, embrace failure as part of the learning process, and view feedback as an opportunity for improvement.


Mindset 1% vs. Mindset 99%


As highlighted in the Oxfam report – a global organization combating inequality – 1% of the world’s population holds 43% of all global financial wealth.

Before you jump to conclusions: Luck, genetics, and other factors beyond our control have nothing to do with this.

Bill Gates and Jeff Bezos are ordinary people like us.

Sure, they might have had some luck, no one denies that, but Jeff Bezos in 1994 gave up a job paying over $200,000 a year to start his online bookstore project, knowing that for the first 4/5 years, it would operate at a loss (the first book was sold in 1995 and it was Fluid Concepts and Creative Analogies“).

So let’s not start with the usual, totally false refrain, “Oh, but they were lucky/They were born rich/It was a different time/They were smarter…”.

They were just like us.

The only difference is that their mindset, their way of viewing life and facing challenges, was geared towards being in the world’s richest 1%.

Do you know what sets apart our mindset from those who reside in the top 1%?

It’s the confidence in their ability to succeed.

This applies to work as well as every aspect of life.

Let me give you some examples to explain what I mean.

When you take a shot in a basketball game with friends, you hope you’ve positioned your body well and given the ball enough force to make the shot.

And until it goes in, you hope you haven’t messed up either of these two components.

LeBron James, Steph Curry, and Michael Jordan before them don’t hope; they KNOW they’ve applied the right force and positioned their bodies correctly for the shot.

They know they will score.


Maradona didn’t hope to dribble past his opponent; he KNEW that by feinting, he would trick the opponent, leaving him a clear path towards the goalkeeper.

Successful entrepreneurs, when they buy a property, KNOW they’ll recoup their expenses within a year and that the property will bring them a lot of money.

On the other hand, the average person who buys a property doesn’t sleep for weeks worrying about the money spent.

In the world, there are far more of these people than winners.

I detest conspiracy theories, but one is real: the system doesn’t want us to succeed.

How many times have the people around you said, “What’s gotten into you? Forget it, just keep doing what you’re doing, we’re meant to be nobodies…”?

The system wants to keep us stuck in the mindset of “Study, graduate, find a job, start a family, and grow old happily.”

That’s what every parent would want for their child.

Security.

A good job, a nice family, kids, and that’s it.


But… where are the dreams?

Who said I can never have a yacht or a penthouse in Manhattan?

And why not?

Well, for 99% of people, dreams don’t exist.

Work consumes their entire day, and they find themselves at 80 having spent their whole lives in an office/factory, only allowing themselves some silly Sunday outings, still living with the anxiety that Monday they’d start all over again.

Is this life?

To me, it’s a prison.

But that’s exactly how the system, globally, has programmed us.

Control and security.

The 1% has figured out it’s not like that.

The 1% realized that on Monday morning, you can wake up at dawn not to go to work, but to take your yacht and have breakfast on The Brando in Polynesia, just because you feel like it at that moment.

That’s real life.


That’s the mindset you need to develop.

What does all this have to do with entrepreneurship?

Well, more than you think.

Without this mindset, your company or business will never succeed and will force you to remain a mediocre entrepreneur, forced to work even on Sundays to try to make ends meet.

You have to stop thinking like everyone else.

If “It’s always been done this way” means it’s wrong 99 times out of 100.

Unfortunately, standing out from the 99% won’t be easy because we are programmed to think like the masses, and there are only a few who stand out as independent thinkers (like the names I mentioned at the beginning of this blog post, such as Bill Gates, Steve Jobs, Mark Zuckerberg…).

Psychology Today has published an interesting analysis of the role of group conformity and peer pressure, highlighting how, in certain contexts, individuals can be pushed to conform to the opinions and behaviors of the group for a variety of reasons, including the desire for belonging, identification with the group, and the search for guidance or a role model to follow, especially in critical stages of personal development like adolescence.

This genetic predisposition of ours is what prevents us from becoming independent thinkers and starting to behave differently from the masses.


How to Shift Your Mindset to Join the 1%


This blog post isn’t here to discourage you; quite the opposite, it’s here to urge you to fight for your dreams.

How can you adjust your mindset and tune into the frequencies of the 1%?

Isolate yourself.

You can’t achieve success by hanging around with people leading ordinary lives who think you’re crazy every time you talk about your project.

Sad and depressed individuals will inevitably lead you down the path of sadness and depression.

It’s better to be alone than in bad company, there’s no better proverb.

Isolate yourself, work on your project, and don’t listen to anyone.

Spend time with your family, loved ones, hang out with friends for a game of football or basketball, but don’t spend more time with them listening to complaints about the government, taxes, and everything else.

You won’t grow this way; your brain will fill with negative news, which will also reflect in your work life.

Don’t worry; you’ll make new, much more stimulating and valuable (and genuine) friendships once you achieve your goals, and you’ll realize you have nothing in common with your old friends, and you won’t miss them.

Your friends envy your success; if they truly cared about you, they’d support you instead of calling you crazy.

Your new friends, the ones you’ll meet once you achieve your goals, will pray for your success every night.

Those will be true friends.

Did you know that 99% of your current acquaintances have never created a marketing campaign to acquire clients for their business?

Some of them would like to improve their situation but fall victim to scams constantly, they just don’t tell you.

Trust me, I know what I’m talking about.


And you might say, “Well, what does this have to do with anything?”

And yet, it’s important because if none of your friends has ever created a blog or done content marketing, it means they’re not entrepreneurs, so they have nothing to share with you except complaints about low wages, car payments, mortgage payments, various misfortunes, and gossip about other people.

Do you know how many people have told me they want to make money and become rich, and when I ask them what they’re doing to achieve it, they say, “I go to work and hope for a promotion”?

These are the people to run away from.

Instead of starting a business and following all the free tactics I’ve provided on this blog, 99% of people hope to become rich one day without doing anything.

They are the favorite targets of scammers because they are seekers of opportunities, searching for an easy and quick method to become rich, when both you and I know that such a method doesn’t exist.

It’s very difficult to find people to talk to, to communicate with, when you choose not to do what normal people do but to be special in that 1%.

It applies to anything, even – for example – following a diet.

How many people can stick to a diet for six months straight without cheating for a single day?

You can ask any nutritionist, any gym instructor, you can try it yourself, you can try calling 100 people, there’s no solution: only 1% will succeed.

The system has programmed us to remain average people.

It’s not a conspiracy theory; that’s just how it is.

If you want to change your life, take some time for yourself and work on your project without listening to anyone.