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The Most Important SEO Techniques

SEO techniques are divided into two parts: On-Page SEO techniques, which are the elements we can control and modify immediately, and Off-Page SEO elements, which are the elements over which we have no direct control and require more time to optimize.

Can you guess which elements Google considers the most important?

That’s right, well done: the Off-Page SEO elements, the ones over which we have no direct control.

These elements are:

  • 1. Number of website visits
  • 2. Social media shares
  • 3. Website age

As you can observe, three out of these four elements depend on user behavior towards our blog: the number of visits, the duration users spend on our site, and the extent to which they share our content on their social profiles.

The sole factor not influenced by user behavior is the age of our blog.

Nonetheless, it remains a static element that we cannot modify at our own discretion.

Similarly, we cannot coerce someone to spend hours on our blog to increase dwell time, at least not through legal means.

However, here’s the silver lining: all these metrics can be positively influenced by consistently publishing content on your blog.

Naturally, there is a method to crafting engaging blog posts, which you can find here: How to Write a Blog Post.”

The consistency of your publication efforts will gradually earn your blog favor with Google.

Now, let’s examine each of these metrics individually and explore how we can effectively influence them.

Number of Website Visits

When we discuss the number of website visits, we are specifically referring to individuals who arrive at your site without any direct effort on your part to bring them there.

The visits that hold significance are those resulting from a Google search where users click on your site in the search results, or when individuals click on a link to your site from another website or a social media post.

Alternatively, it can occur when someone directly enters your URL (although in this case, you would need to have a considerable level of fame).

Now, you may be wondering: why are organic and spontaneous visits so crucial for SEO?

The answer lies in how search engines such as Google determine which sites to display in search results.

Search engines aim to present the most relevant and valuable sites to their users.

If they observe a significant number of organic visits to your site, it signifies to them that your site is of high quality and pertinent to individuals searching for the topic related to your site.

Consider, for instance, a website that sells gardening tools.

If numerous gardening enthusiasts organically visit your site after searching for “gardening tools” on Google, the search engine may conclude that your site is a valuable resource for gardeners.

Consequently, it may rank your site higher in search results for gardening-related terms.

On the other hand, traffic generated through Google Ads or Facebook Ads is not taken into consideration.

This is because search engines are aware that you have paid to attract those visitors (this deduction is based on the presence of various Facebook Ads and Google Ads algorithms on your page, like the Meta Pixel).

Therefore, they do not consider such visits as indicators of quality or relevance.

The metric of spontaneous website visits is influenced over time by the consistent publication of high-quality content.

Social Media Sharing (Backlink Strategy)

Spontaneous content sharing, known as the “backlinks” strategy in technical terms, stands as one of the most powerful tools in SEO and marketing, comparable to testimonials.

Simply put, a backlink is a link on another website that directs users to your own site.

Search engines perceive backlinks as indicators of reliability and quality for your website.

When an authoritative or popular site with millions of users, such as Facebook or Twitter, includes a link to your content, search engines interpret it as a vote of confidence, boosting the visibility of your site.

Now, picture your readers spontaneously sharing your content on social media platforms.

This type of sharing can significantly amplify the chances of your content being discovered by a broader audience.

The more people view your content, the higher the likelihood that an influential website will choose to share it, creating a direct backlink to your content.

To further illustrate this point, let’s consider a concrete example.

Imagine yourself as a travel blogger.

You have just published a blog post featuring the best summer destinations.

If your readers appreciate and find value in your blog post, they are likely to share it across their social media accounts.

Now, suppose a prominent influencer in the travel industry comes across your blog post and decides to share it on their own blog or social media profile.

This act of sharing can generate a direct backlink to your blog post and attract new readers to your site.

The spontaneous sharing of your content on social media can open doors to a robust network of backlinks.

SEO experts often emphasize that the backlink strategy is much more complex, but theirs is a futile attempt to mislead you into buying their SEO courses and making money.

In reality, even for the backlink strategy, you will only need to offer value and relevant information to your readers.

This will lead them to share your content on social media.

To help them in this process, you can incorporate social media sharing buttons on your website or blog, allowing readers to easily share your content with a single click.

A very useful WordPress plugin for this purpose is called Shareaholic.

Website Age

The age of a website refers to the time that has elapsed since its launch.

To illustrate further, let’s imagine you’re searching for information on a specific topic.

You come across two websites that appear to provide similar and top-notch content.

One site has been online for a decade, while the other was launched merely six months ago.

In such a scenario, search engines might deem the older site more trustworthy, considering its accumulated experience and user interactions.

Consequently, the older site could rank higher in search results.

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