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Definition of Web Hosting


What is web hosting?

Web hosting is an internet service that allows you to publish your website or blog online.

Some of you might already have a website online, most likely your company’s website or a professional site where you showcase your work.

Well, know that for effective marketing today, neither the company website nor the professional site are enough.

If your company isn’t as famous as Apple or Amazon and you still hope to succeed in business one day, you need to promote and communicate with your potential customers through your personal brand, which is your first and last name.

So, the work I’ll suggest doing on this blog is exactly that: creating content and spreading your unique idea through your name and surname.

The first step, therefore, is to put online a blog like this.

And this is where the web hosting service comes into play.

Which one to choose?

Like any service, there are millions of web hosting services to choose from, and you can pick the one you prefer, especially if there’s one you’re already familiar with.

But if you need advice on what to choose, I can confidently say that, after trying several, SiteGround is the best option for three reasons:

  • SiteGround provides 24/7 chat support, promptly resolving all technical issues.
  • It places a strong emphasis on security.
  • It offers all the necessary features to optimize and speed up your website’s performance.

Pay close attention to the last point.

Google, through its policies, communicates that it favors sites that are:

  • Secure: protected from potential hacker attacks.
  • Fast: ensuring that users don’t have to wait long for the site to load (a feature that Google rewards more than any other with excellent SEO rankings).

It’s all laid out in Google’s SEO guide.

Now, how can SiteGround help us?

Having tested this hosting service for several years now, I can assure you that it’s ideal because it excels in both these aspects compared to any other web hosting provider.


How to Choose a Good Domain Name


Firstly, what is a domain name?

It’s your blog’s web address, what people will type in to reach it (mine is www.thebusinesshomepage.com).

Why is it important to choose a good domain name?

It’s quite simple: your domain name represents your online identity.

It should clearly and directly reflect your company, brand, or goal.

A well-chosen domain name instantly communicates who you are and what you do.

Also, from a technical standpoint, a well-chosen domain name can help you get better search engine rankings: if your domain name contains relevant keywords related to your industry or services, it’s more likely that your website will appear in search results when people are looking for related information.

After this introduction, let’s get into the technical stuff and see some common-sense tips to help you choose a good domain name for your business.

Hyphens in Domain Names

When picking a domain name, I strongly advise against using hyphens.

Why?

If the domain name is short, meaningful, and easy to pronounce, people are more likely to remember and type it directly into the browser’s address bar when searching for your website.

If hyphens (either low or high) or dots are included in the domain name, people will struggle to remember it, and perhaps not everyone will feel like saving your blog as a favorite.

Think about the most famous domain names: www.google.com, www.facebook.com, www.wikipedia.org… all without hyphens or dots.

Your “NameSurname.com”

As mentioned several times in this blog, including at the beginning of this post, the whole marketing system doesn’t revolve around your company but focuses on your personal brand.

A smart choice for a domain name would be to get YourNameSurname.com.

Using a domain name like YourNameSurname.com helps build a personal image for your business.

I’ve said it before, but I’ll say it again: people prefer buying from individuals rather than faceless companies.

When customers visit a website with a domain name that includes the entrepreneur’s name and surname, they perceive it as interacting with a real person rather than an anonymous company.


This personal connection fosters trust and creates an environment where customers feel more comfortable doing business.

Moreover, a domain name like YourNameSurname.com conveys transparency and authenticity.

By putting yourself out there and publicly sharing your name and surname, you’ll convince people of your company’s integrity and genuine intentions.

After all, if you had bad intentions, you wouldn’t readily reveal your personal information.

If it’s already been taken and registered by someone (difficult but not impossible, unfortunately), you can use other tricks.

Here are some ideas:

  • Add a keyword: You could add a keyword related to your industry or the content of your website. For example, if you’re creating a website for your photography business and “YourNameSurname.com” is already taken, you could consider “YourNameSurnamePhotography.com” or “PhotographyYourNameSurname.com.”
  • Change the word order: If your name and surname have already been taken in a certain order, try reversing them.
  • Use the initial of the name: If your name is John Doe, you could try “jdoe.com” if “johndoe.com” is already taken.
  • Experiment with abbreviations or numbers: For example, “YourNameSurname123.com” or, if the name were John Doe, “JDPhotography.com”.

Always Use the “.com” Extension

Always remember to acquire your domain with the “.com” extension.

Avoid using other extensions like “.net”, “.info”, “.biz”, “.online”, “.news”, or “.music” as they might raise suspicions in people’s minds.

This is because many fraudulent websites use these extensions, while “.com” is mentally associated with a reliable and trustworthy site.

Similarly, avoid using country-specific extensions (“.it”, “.co.uk”, “.de”, etc.) as I hope you’ll heed my advice and aim to sell globally rather than limiting yourself to your country.

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