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Why You Should NEVER Use These Techniques


There are various ways one could attempt to deceive Google, but that these methods were effective mainly in the early 2000s when Google was just a startup relying on the Internet bill paid by Brin and Page in Stamford.

Today Google is earning billions of dollars annually, and it’s highly improbable that a company of this magnitude would fall for simple tricks.

Let’s refer directly to Google’s official guidelines:

“Websites that violate our guidelines may face lower rankings in search results or, in some cases, may not appear at all.”



As I explained in the blog post What Is SEO,” Google has a strong financial interest in providing search results that truly answer its users’ queries.

Therefore, any fraudulent techniques aimed at outsmarting its algorithm are unlikely to go unnoticed.

It’s crucial to acknowledge that no individual or entity possesses the wit to outmaneuver Google’s powerful algorithm.

You may choose not to believe it, but it remains the undeniable truth.

Countering fraud is a top priority for Google, and bear in mind that they encounter millions of new websites daily.

If they suspect any attempts to deceive their system, they won’t hesitate to remove a site from their database.

Do you remember the iconic scene from the movie “Wall Street” where Gordon Gekko tells Bud Fox, “I see at a hundred deals a day. I choose one.”?

Now, imagine Google as Gordon Gekko, rapidly scanning through 100 websites, not per day, but per second.

Google has no difficulty, and certainly no remorse, in swiftly removing those who attempt to deceive it.

With that in mind, let’s delve into these deceptive techniques.

While it’s important for you to be aware of them, I strongly advise against implementing any of these practices.


Doorway


A “doorway page” (also known as a “gateway page”) is a web page created specifically to achieve high rankings on search engines, but it does not provide true informational value or relevant content to users.

Doorway pages are designed to be optimized for specific keywords or search phrases in order to attract traffic to a website.

However, instead of providing users with helpful or relevant content, these pages often immediately redirect users to other pages or sites or contain only minimal content and low-quality links.

The goal of this technique is to manipulate search results to rank well for specific keywords without providing a meaningful browsing experience for users.

Google considers doorway pages a form of spam and penalizes them because they attempt to bypass the search algorithm and manipulate results at the expense of user experience quality.

Imagine you have an online shoe-selling website, and you want to rank well for various keywords related to sports shoes.


Here is a practical example of how a doorway page might be structured:

  • Create a separate page called “Cheap Sports Shoes” with a specific URL, for example, www.mywebsite.com/cheap-sports-shoes
  • Now, duplicate this page and create a hundred identical pages, renaming their URLs to cheap-sports-shoes-2, cheap-sports-shoes-3, etc.
  • Optimize these pages with specific keywords like “cheap sports shoes,” “best cheap sports shoes,” etc., using the on page SEO techniques explained in this blog.
  • Instead of providing unique and useful content about cheap sports shoes, fill all these pages with repetitive text full of keywords. For example: “Welcome to our selection of cheap sports shoes. The best cheap sports shoes available online. Buy your cheap sports shoes here!”
  • Create a series of hyperlinks within these pages that quickly redirect the user to other pages of the main site, such as the homepage or the shoe purchase page.

This example illustrates how doorway pages are primarily designed to manipulate search engines rather than providing value to users.

It is important to note that Google has become increasingly sophisticated in detecting and penalizing doorway pages over the years.

Therefore, it is advisable to avoid this practice and instead focus on creating quality, relevant, and useful content for users, just as I explain in the blog post How to Write a Blog Post.”


Spam Links


A spam link is a hyperlink that is artificially inserted into a website with the sole purpose of manipulating search engines.

These links are generally of low quality and provide no real value to users.

They are often concealed or inserted without the consent of the website owner, where they are surreptitiously placed.

Spammers employ such links in an attempt to boost the visibility of their websites in search results.

One widely recognized example of link spam is found in blog post comments: spammers leave unwanted comments containing spam links on blogs or forums, hoping to gain inbound links to their own sites.

These comments are typically irrelevant to the ongoing discussion and come across as unsolicited and promotional.

Example:

“Excellent blog post about real estate! I discovered a fantastic website with numerous discounted products. Click here to visit it: [SPAM LINK].”

When you come across a comment like that (and you’ll get many, trust me), delete it immediately and never publish it, as it could harm your blog’s reputation.


Duplicate or Copied/Pasted Content from Other Sites


Imagine crafting a beautiful poem and proudly publishing it on your website.

Now, along comes someone who decides to copy your poem without seeking your permission, and then shamelessly posts it on their own site, deceitfully claiming it as their original creation.

Wouldn’t that be unjust?

Well, for Google, it certainly is.

Google vehemently disapproves of encountering the same content across multiple websites.

This is what they refer to as “content duplication” or “scraping,” and it can significantly harm your site’s visibility on search engines.

GoogleBot is exceptionally proficient at identifying sites that engage in content plagiarism and replication.

When content duplication is flagged, Google may penalize your site by demoting its ranking in search results.

Let’s explore some common examples:

  • Copying entire blog posts: If you copy entire blog posts from other sites and publish them on yours without making substantial changes, Google will consider your content as mere duplicates.
  • Unauthorized use of texts and images: Extracting texts or images from other sites without obtaining proper consent constitutes a clear violation of copyright.
  • Repetition of the same information on multiple pages: If you create multiple pages on your site with identical or highly similar content, Google might perceive them as duplicates, potentially harming your site’s rankings.

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